Invest with confidence, alongside experts

After a stringent vetting process, less than 1% of opportunities reviewed make it to our marketplace.

The Market

We focus on markets with attractive fundamentals

For each asset, the merits of the market and micro-location are carefully assessed, including: 

  • Fundamental supply and demand dynamics
  • Demographic data including affordability, job growth and  population growth
  • Quality of life factors such as education quality, walkability and access to transit and amenities
+100 factors

Weighed in our diligence of each opportunity

The Property

We partner with experienced and high-quality real estate sponsors 

Working with experienced sponsors gives you access to the highest quality investment opportunities. 

Our sponsor review process covers: 

Background checks: in-depth online news and social media research of both the firm, principals and their respective histories.

Track record reviews: we review and assess how the sponsor has successfully executed similar and related projects in the asset type they are looking to tokenize.

Clear designation: we categorize sponsors into one of four unique classes based on our assessment to ensure HoneyBricks investors are educated on their experience.

The Numbers

Targeting competitive risk-adjusted returns

Once we’re confident in the numbers and the sponsor, we categorize investment opportunities as core, core plus, value add or opportunistic based on the profile of their return and business plan.

We use strict criteria to further evaluate the investment, considering the yield on cost, business plan risk, asset appreciation potential, and market strength. This includes 3rd party data and our own underwriting to validate the sponsor’s assumptions and business plan. 

Every opportunity is individually reviewed by our investment team to determine if it is right for our marketplace.


Baseline targeted IRR from rental income and capital growth


Legal Diligence

Our team reviews offering and legal documents to ensure there are no discrepancies relating to the numbers or representation of the offering.

This includes:

  • Standard third party reports 
  • Deal documents 
  • Pro forma assumptions, capital structure and financial models
  • Feasibility of the business plan

Lastly, investments are screened with investor demand to ensure that there is an audience for and sufficient interest in the project.


Of opportunities reviewed make it to the marketplace

Post Investment Management

Stewardship of your investment

Once an investment is funded and tokenized on our marketplace, the HoneyBricks Account Management team works with the Sponsor for the lifetime of the project.

HoneyBricks provides regular operating updates to investors, as well as basic administrative services including cash, and tax document distribution.

We ask Sponsors to commit to being responsive, reliable, and honest when it comes to communicating with investors.

Every offering has been comprehensively vetted by our experienced investment team

Our investment team has invested over $5 billion across 1,000s of real estate assets throughout the US.

Tony Konstant

Real Estate Advisor

Real estate industry experience:

Joe Stevens

Real Estate Advisor

Real estate industry experience:

Brandon Bachner

Real Estate Advisor

Real estate industry experience:

Protect your wealth through commercial real estate investing

Investing in commercial real estate can give you cash flow, strong wealth stability, and diversification. We help you get there.